Ad for the New York Ledger, Harper's Weekly, 1858
Title
Ad for the New York Ledger, Harper's Weekly, 1858
Description
Robert Bonner was the publisher of the New York Ledger, a story-paper that published poetry, fiction, and other miscellaneous content for the entire family. This advertisement, which appeared in the more news-oriented Harper's Weekly, uses blocks of repeated lines of text to catch the reader's attention-- using words themselves as visual elements on the page. Bonner was an early innovator in the field of advertising. We can contrast his "innovations" with the fantastical advertising techniques developed by Stephen Millhauser's fictional character Martin Dressler in the 1890s.
Creator
Robert Bonner, New York Ledger
Publisher
Harper's Weekly
Date
1858
Contributor
Jean Lee Cole
Type
Advertisement
Files
Collection
Citation
Robert Bonner, New York Ledger, “Ad for the New York Ledger, Harper's Weekly, 1858,” Three Decades of NYC, accessed April 28, 2024, http://www.loyolanotredamelib.org/en203/items/show/1.