Flexibone Moulded Corsets

Flexibone Moulded Corsets

The item chosen to be analyzed was an advertisement from the magazine for “flexibone moulded corsets”. This advertisement features a women wearing a corset, and a sentence that reads “Never lose their shape” when listing information about the corset. The audience for this advertisement is women. The creator of this advertisement and the company are looking to fulfill the need for a corset that doesn’t lose their shape, but is also trying to appeal to their audience with the “flexibone” title because women would be more inclined to buy a corset that was the most comfortable for them to wear.
What was interesting about this advertisement was the price. Not knowing how much a corset cost, $1.50 seems very cheap. It was not surprising to find this advertisement in this magazine because it was a magazine for women, but it is obvious this advertisement would not be found in a magazine that was for men as well because women wore corsets to enhance their bodies, but a corset was not something that people would talk about in daily conversation. Most of the stories we read were about women, and they most likely wore corsets, although only for special occasions.

Coronet Corset Co.

Flexibone Moulded Corsets. Ladies’ Home Journal Aug. 1897: 19. Print.

The Ladies' Home Journal

November 2, 2015

Emily Nader

1890s